Chronic diseases are a huge world-wide problem. Twice as many people die from them as die from infectious diseases. The World Health Organisation states that improved diet is one of the major changes that can be made to help prevent these diseases. Read here about the research on antioxidants/anthocyanins and disease:

5 Heath Benefits of Anthocyanins, Cleveland Clinic, June 2, 2022

Oxidation reactions in cell biology and metabolism

Oxidising chemicals in the body can affect the cell signaling system causing disease. The right phytonutrients can combat this effect, and not simply through their anti-oxidant properties. They can affect the activities of a wide spectrum of cellular targets, including key enzymes and membrane and nuclear receptors.

While it is possible to use nutritional supplements to increase intake of these compounds, there is increasing evidence to show that they work much better when consumed within the foods where they occur naturally. The human metabolism is a hugely complicated system and it is not fully understood how the effects of different nutrients interact.

Purple tomato

We have developed a proprietary technology for massively enhancing the production of beneficial phytonutrients in plants. Tomato fruit expressing two genes derived from another plant species, antirrhinum (the edible snapdragon flower), are a beautiful deep purple colour. These tomatoes contain high levels of anthocyanins, the healthy polyphenols associated with consumption of blueberries, blackcurrants acai, and pomegranate.

A paper published in Nature Biotechnology in 2008 showed that consumption of NPS purple tomatoes extends the lifespan of cancer-prone mice by 30%.